The Translators’ Network for Linguistic Diversity

SOUTH OF THE BORDER  (Latin America and the Caribbean)
IMPERIUM  (Global Issues)
THE LAND OF CANAAN  (Palestine, Israel)
UMMA  (Arab World, Islam)
IN THE BELLY OF THE WHALE  (Activism in the Imperialist Metropolis)
THE MOTHER CONTINENT  (Africa, Indian Ocean)

TYPHOON ZONE  (Asia, Pacific Basin)
WITH A K AS IN KALVELLIDO (Diary of a Proletarian Cartoonist)
STORMING BRAINS  (Culture, Communication)
TLAXCALA'S REFERENCE ZONE  (Glossaries, Dictionaries, Maps)

Español Français English Deutsch Português Italiano Català
عربي Svenska فارسی Ελληνικά русски TAMAZIGHT OTHER LANGUAGES

Stiletto Run in Mexico City : denunciation


Fernanda, a Mexican magazine and El Palacio de Hierro, a Mexican department store the slogan of which is “I Am Totally Palacio” are calling women who are at least 25 years old to enter what they call “a fun and extraordinary race, a unique event in Mexico”: the Great Stiletto Race 2007, scheduled for Sunday, 28 October at 9:00am at the Moliere branch of El Palacio de Hierro, in Mexico City. Participants will be given two minutes to run the hundred meters sprint wearing stilettos! The race might be a unique event in Mexico, and let us hope it is unique in the sense of unrepeatable, but similar runs have already taken place in Amsterdam, Berlin, Stockholm, Saint Petersburg, Moscow and other Russian cities, jointly organized by Glamour magazine and the corresponding most exclusive and snobbish shop in each town.

The announcement of the entry procedure is targeted at women who are at least 25 years old; qualification to make it to the “final” is restricted to “women by nature” (sic), and they could be asked for an official ID where their age and “gender” (sic) is clearly stated. Translation: transsexual, transgender and intersexed individuals or anybody who has been through the long and tough road of sex reassignment therapy are not welcome. Why this level of discrimination? By the way, a man in stilettos did run the race in Amsterdam. Actually, sexual discrimination should get us outraged, but it does not come as a surprise in a country like Mexico, where images of half-naked female bodies can effectively advertise anything, from cars to ice bags.

The most interesting fact about this great race is the type of shoes allowed: stiletto heels between 8 centimeters (3.15 inches) and 10.5 centimeters (4.13 inches) high, no platforms of any sort. Participants will not be allowed to run in shoes that do not qualify as stilettos, have platform heels, are boots or ankle boots. You do not need an orthopedist to anticipate a disaster.

According to the entry procedure, the entrance fee is $450.00 pesos (USD$40.00), a percentage of which will be donated to APAC, an NGO dedicated to cerebral palsy. However, it does not mention exactly what percentage will be donated to the cause. On top of paying an entrance fee higher compared to other, truly sports spirited races, participants seem to have no right to know how much of their money is being donated. Are the organizers of the event legally bound to accountability and transparency?

The prizes for torture-surviving ankles add up to $200,000 pesos (USD$1,800)… in gift certificates to shop at El Palacio de Hierro. Winners will also be awarded subscriptions to the edifying magazine Fernanda, trophies, and medals. Hopefully the three ambulances that the organizers promise to have at the race site will be equipped to treat sprains, dislocations and fractures. Otherwise, participants will have to use their own money to seek medical treatment because, as the entry process claims, the organizing committee is not liable for the health and participation of the runners. In any case, these women will visit their private doctors wearing stunning outfits and armed with excellent reading material for the waiting room. Special prizes will also be awarded, again, as gift certificates to shop at El Palacio de Hierro, of course, to “the best hairdo,” “the most elegant runner,” and “the best smile.”

It looks like spots and billboards caricaturizing women are not enough anymore for El Palacio de Hierro, even though their huge marketing success is unquestionable. How could we forget the ads that have glorified the female condition since 1997 with buzz phrases like “Only a good wife avoids shopping sprees,” “There are two things no woman can avoid: crying and shopping for shoes,” “A single sentence marks the difference between a girl and a woman: I have nothing to wear,” “We are lucky to be the fair sex, men are strong and can carry the shopping bags,”  “Clothes cover who you are and uncover who you want to be,” “No woman knows what she wants until she sees another woman wearing it,” “I may not be going to heaven, but a pair of high heels take me closer”…

But the really interesting fact about this race, organized by Asdeporte, is not the height of the stiletto heels or the health of the runners or the preposterous claim that women’s identity is only defined by their looks and supposed anxiety to buy themselves something pretty. The really interesting fact is that this show has the support of the Mexican Athletics Federation (its motto being “Honor and Sports Spirit”) and the authorization of the Mexico City Sports Institute and the local authorities, Delegación Miguel Hidalgo.

Please re-send this letter of protest to your e-network using the blind carbon copy (bcc) feature to show respect for people’s privacy. If you would like to sign this letter, please send your name, city and country of residence to: totalmenteindignadas@gmail.com. We welcome the signatures of men, women, transcender, transexual and intersexed individuals regardless of their being homosexual, heterosexual, bisexual or polyamorous.



  1. Atenea Acevedo, Mexico City, Mexico.

  2. Ángeles Martínez Martínez, Mexico City, Mexico.

  3. Max Crowe, Ancon, Panama.

  4. Muriel Salinas, Chilpancingo, Mexico.

  5. Gloria Careaga, Mexico City, Mexico.

  6. Leticia Monge, Buenos Aires, Argentina.

  7. Eloína López, Acapulco, Mexico.

  8. Adina Barrera, Mexico City, Mexico.

  9. Martha Araceli Chargoy, Mexico City, Mexico.

  10. Aurora Humarán, Buenos Aires, Argentina.

  11. Fausto Giudice, Paris, France.

  12. Lilia Martínez, Mexico City, Mexico.

  13. Nicolás López, Zaragoza, Spain.

  14. Laura E. Asturias, Guatemala, Guatemala.

  15. Cristina Santos, London, UK.

  16. Elke Maria Schilling, Toluca, Mexico.

  17. Luciana Lovatto, Santa Fe, Argentina.

  18. Yaotl Altan, Mexico City, Mexico.

  19. Georganne Weller, Mexico City, Mexico.

  20. Mara Tubert, Mexico City, Mexico.

  21. Érika Villa, Mexico City, Mexico.

  22. Christine Schmit, Gonderange, Luxembourg.

  23. Mariana Sanzarello, Buenos Aires, Argentina.

  24. María Leticia Cazeneuve, Buenos Aires, Argentina.

  25. Alicia Palmero, Monterrey, Mexico.

  26. Yolanda Bello, Mexico City, Mexico.

  27. Fernando Sánchez Cuadros, Mexico City, Mexico.

  28. Luis Portillo Pasqual del Riquelme, Madrid, Spain.

  29. Mónica Zárate, Mexico City, Mexico.

  30. Rocío Rosas Vargas, Patzcuaro, Michoacan.

  31. Rosa María Dueñas Canales, Miami, USA.

  32. Sylvia Baringer, Mexico City, Mexico.

  33. Mariana Zarnicki, Buenos Aires, Argentina.

  34. Gabriela Pflüger, Postdam, Germany.

  35. Mónica Gallegos Muñoz, Mexico City, Mexico.

  36. George Anna Clark, Tehuixtla, Mexico.

  37. Teresa Pérez Vázquez, Mexico City, Mexico.

  38. Marcela Losavio, Mendoza, Argentina.

  39. Inés García Botana, Buenos Aires, Argentina.

  40. Graciana Dutto, Monterrey, Mexico.

  41. Mary Cruz García Bestregui, Madrid, Spain.

  42. Alba Nélida Flores, Chilpancingo, Guerrero.

  43. Claudio Arturo Tzompantzi, Mexico City, Mexico.

  44. Clotilde Tejeda, Mexico City, Mexico.

  45. Roxana Aguilar Ramírez, Mexico City, Mexico.

  46. Leticia Garriga, La Paz, Mexico.

  47. Oralia Ramírez, Chilpancingo, Mexico.

  48. Martha Roaro Flores, Mexico City, Mexico.

  49. Patricia Navarro Suástegui, Jiutepec, Mexico.

  50. María Luisa Becerril Straffon, Cuernavaca, Mexico.

  51. Beatriz Ortiz Elizondo, Mexico City, Mexico.

  52. Julio Arturo Torres Jaubert, Monterrey, Mexico.

  53. Gabriela Susana Mejías, Buenos Aires, Argentina.

  54. Bob Stone, San Miguel de Allende, Mexico.

  55. Aida Suárez Chávez, Pachuca, Mexico.

  56. Nubia Asencio, Paderborn, Germany.

  57. Maya Busqué Vallespí, Barcelona, Spain.

  58. Leire Saitua Iribar, Ibarrangelu, Spain.

  59. Ana Wong, London, UK.

  60. Gisela Re, Buenos Aires, Argentina.

  61. Amanda Azcona, Puebla, Mexico.

  62. Alicia Cuadros, Lima, Peru.

  63. Gabriela Gamareyes, Tehuacan, Mexico.

  64. Martha Salazar Pérez, Mexico City, Mexico.

  65. Beatriz Eugenia Romero, Mexico City, Mexico.

  66. Georgina Tello Oseguera, Naucalpan, Mexico.

  67. Hysell Dorantes Chávez, Mexico City, Mexico.

  68. Claudia Mónica Salazar Villava, Mexico City, Mexico.

  69. Ivannia Madrigal Muñoz, Costa Rica.

  70. Mayra Chávez Courtois, Mexico City, Mexico.

  71. Stacey Jones, Little Rock, USA.

  72. Onan Vásquez Chávez, Puebla, Mexico.

  73. Francisca Duarte, Hermosillo, Mexico.

  74. Silvia Elena Llaguno, Mexico City, Mexico.

  75. Verónica Aguilar Núñez, Cuernavaca, Mexico.

  76. Mario Domínguez García, Mexico City, Mexico.

  77. Lucila Vidal Lezama, Puebla, Mexico.

  78. Cynthia González, Guadalajara, Mexico.

  79. Alejandra Massolo, Mexico City, Mexico.

  80. Jessica Cortés, Mexico City, Mexico.

  81. Sebastián Liera, Mexico City, Mexico.

  82. Adis Eduardo, Cuernavaca, Mexico.

  83. Alejandra Garcíamontes Pérez, San Luis Potosí, Mexico.

  84. Guadalupe Julián Chávez, Mexico City, Mexico.

  85. Ildebranda López Landeros, Acapulco, Mexico.

  86. Areli Eunice Gómez, Acapulco, Mexico.

  87. María Dolores Morín, Monterrey, Mexico.

  88. Rosana Lavore, Buenos Aires, Argentina.

  89. Adriana Medina, Mexico City, Mexico.

  90. Norma de la Cruz, Herefordshire, UK.

  91. Paulina Beverido Sustaeta, Xalapa, Mexico.

  92. Laura Jarque Alonso, Mérida, Mexico.

  93. Zaida Lanning, Lima, Peru.

  94. Elena Castañeda, Mexico City, Mexico.

  95. Ireri de la Peña, Mexico City, Mexico.

  96. Aura Macías Roque, Mexico City, Mexico.

  97. Carolina Duarte, Mexico City, Mexico.

  98. Julia Constantino, Mexico City, Mexico.

  99. Antonio Cruz Cubas, Paris, France.

  100. Elisa Salcedo Magro, Mexico City, Mexico.

  101. Nayeli Sánchez Macías, Mexico City, Mexico.

  102. Miguel Varela, Mexico City, Mexico.

  103. Alba Rosa Morales, Mexico City, Mexico.

  104. Nati Cisneros Pérez, Mexico City, Mexico.

  105. Jessica Hernández, Mexico City, Mexico.

  106. Karla Hernández, Mexico City, Mexico.

  107. Clara Hurtado de Paz, Mexico City, Mexico.

  108. Jimena Mendoza Solís, Mexico City, Mexico.

  109. María de los Ángeles Martínez Reyes, Mexico City, Mexico.

  110. Claudia Martínez Martínez, Mexico City, Mexico.

  111. Ernesto Martínez Martínez, Mexico City, Mexico.

  112. Julio César Amaya Martínes, Mexico City, Mexico.

  113. Ricardo Espinoza Solís, Mexico City, Mexico.

  114. Carolina Arenas Pulido, Mexico City, Mexico.

  115. Antonio Franco García, Mexico City, Mexico.

  116. María Eugenia Salinas Urquieta, Chetumal, Mexico.

  117. Norma L. Alegre, Mexico City, Mexico.

  118. Adela Muñiz Guadarrama, Mexico City, Mexico.

  119. Ofelia Quijano, Mexico City, Mexico.

  120. Antonio Villalba Quijano, Mexico City, Mexico.

  121. Jaime Kuri Aiza, Mexico City, Mexico.

  122. Arturo Batiz Lozano, Mexico City, Mexico.

  123. Alexandro Saco, Lima, Peru.

  124. Lorena Santos Zárate, Mexico City, Mexico.

  125. Mario Díaz Domínguez, Mexico City, Mexico.

  126. Isaac Luelmo Salazar, Mexico City, Mexico.

  127. Pilar Muriedas, Mexico City, Mexico.

  128. María Concepción Martínez, Mexico City, Mexico.

  129. Luisa Herse, Mexico City, Mexico.

  130. Marta Mercado, Ontario, Canada.

  131. Esther Chávez Cano, Ciudad Juárez, Mexico.

  132. María Eleatriz García Blanco, Mexico City, Mexico.

  133. Alma Rábago, Puerto Vallarta, Mexico.

  134. Margarita María Muñoz Conde, Mexico City, Mexico.

  135. Débora Ponce Soulés, Tampico, Mexico.

  136. Nathalie Privat, París, France.

  137. Briseyda Hermenegildo Flores, Mexico City, Mexico.

  138. Jessica Reyes Sánchez, Mexico City, Mexico.

  139. Frida Mazzotti Pabello, Xalapa, Mexico.

  140. Miriam R. Gamiño, Mexico City, Mexico.

  141. Patricia Parga, Brussels, Belgium.

  142. Vianey Flores Reyes, Mexico City, Mexico.

  143. Esther Garay, Mexico City, Mexico.

  144. Mayra Patricia Torres Gutiérrez, San Luis Potosí, Mexico.

  145. Laura Ruiz, Chiapas, Mexico.

  146. Gisel Bautista, Zacatecas, Mexico.

  147. Nélyda Solana Villanueva, Tabasco, Mexico.

  148. Yanina Mari Domínguez, Tuxtla Gutiérrez, Mexico.

  149. Alberto Isaías Apú Quirós, Heredia, Costa Rica.

  150. Laura Ramírez, Quito, Ecuador. 

    151.Esperanza Reyes, México, D.F.
    152.Érika Monserrat Burciaga Mora, Xalapa, México.
    153.Genoveva Ramírez Alanís, Xalapa, México.
    154.Anabel Chacón Domínguez, Xalapa, México.
    155.Larisa Carvallo Mejía, Xalapa, México.
    156.Miriam Padilla Flores, México, D.F.
    157.Edgar Miguel Góngora Jaramillo, México, D.F.
    158.Martha Laura Flores Martínez, México, D.F.
    159.Luz María Orona Aguilar, Chilpancingo, México.
    160.Jérôme Desquilbet, Châtillon, France.
    161.Rosalba Campos Pérez, Xalapa, México.
    162.Lourdes Patricia Flores Lepe, Xalapa, México.
    163.Flor María Cervantes Rojas, Oaxaca, México.
    164.Ingrid Gómez Saracibar, México, D.F.
    165.Josefina Pontigo, México, D.F.
    166.Carolina Mendoza, México, D.F.
    167.María del Carmen Abraham, México, D.F.
    168.Virineya Bertin Mardel, México, D.F.
    169.Marisol Zavaleta, Coatepec, México.

    170.Jaime E. Rendón de León, Cancún, México.
    171.Rosy Azamar Arizmendi, Xalapa, México.
    172.Natalia Zudaire, Mendoza, Argentina.
    173.Nuria Álvarez Agüí, Madrid, España.
    174.Marta Zabaleta, Londres, Reino Unido.
    175.Claudia Ayala, Córdoba, Argentina.
    176.Mina Vázquez, Yucatán, México.
    177.Eric Horta, Dili, Timor Oriental.
    178.María Etelvina Pérez López, México, D.F.
    179.Marcelo Espinoza, La Paz, Bolivia.
    180.Humberto Ribas, Belo Horizonte, Brazil.
    181.Françoise Bousta, París, France.
    182.Myriam Alejandra Rappa Gudiño, Chihuahua, México.
    183.Carlos López López, México, D.F.
    184.Evlin Aragón, Oaxaca, México.
    185.Ana Bárbara Ocaño Córdova, Hermosillo, México.
    186.Mónica Santino, Buenos Aires, Argentina.
    187.María Teresa Gutiérrez, Buenos Aires, Argentina.
    188.Nora Garcés Mercado, Tuxpan, México.
    189.Emma Funes, Buenos Aires, Argentina.
    190.Liz Gastélum Ríos, Xalapa, México.
    191.Alicia Martínez Ea, Madrid, Spain.
    192.María Vanesa Ripio Rodríguez, Madrid, Spain.
    193.Elsa Antonia Pérez Paredes, México, D.F.

Berlin 2006...                                                                    ...and 2007

High Heels of Fire

One hundred German women braved broken heels and sprained ankles in Saturday's second annual "Stiletto Run" 100-meter race in Berlin.

The distance was 100 meters. The field was 100 women. The prize was €10,000. The setting was Berlin. And the shoes were stilettos.

With a time of 14.7 seconds, Berliner Denise Hanitzsch beat out 99 fellow heel-wearers Saturday to take the prize in the second annual "Stiletto Run," held in West Berlin near the upscale Kurfürstendamm shopping district.

The run, sponsored by the women's fashion magazine Glamour and held in connection with Berlin's "Global Fashions Festival," had only two rules for its reader-contestants: the stiletto heels had to be at least 7 centimeters (2.75 inches) high and no more than 1.5 centimeters (0.6 inches) wide at the tip.

The 24-year-old office worker claims to not have trained specifically for the event, but apparently she didn't have to. "I have to run around every day with high heels on, and I've always been a good runner," Hanitzsch told the German tabloid Bild.

Asked about her technique, Hanitzsch told Bild: "Make your strides as big as possible and never let your foot roll back onto the heel."

Victory will be particularly sweet for Hanitzsch, who was held to second place in last year's race after one of her heels broke.

Asked how she would spend her prize -- a €10,000 ($13,500) gift certificate for Berlin's upscale KaDeWe department store -- Hanitzsch told Bild: "On shoes! What else?"

Source : Spiegel Online International, August 20, 2007

Stiletto Run in Kungsträdgården, Stockholm,  May 16, 2007
Photo by

Saint Petersburg, July 21, 2007

Moscow had it's own version of the high heel race today, sponsored by Glamour magazine (video on the link). Russia Blog has earlier blogged on the topic of the St. Petersburg race. Naturally, anything that St. Petersburg can do, Moscow can do better. From the Associated Press story:
Russian women proved on Saturday that they can do what no man in the world can: running a 100-metre race in 9 cm (3.5 inches) high heel shoes.
The new sports competition, "The High-Heel Race" was held this year in five Russian cities between July 16-28.
Last year, over 200 women took part in the first sprint race in Moscow, Petersburg, Yekaterinburg (the Urals) and Novosibirsk.
The race was such a success that the Russian edition of Glamour magazine decided to support it and turn it into an annual event.
"Generally our women are very fond of heels, make-up, hair-dos, minis and whatever in order to present themselves," said Anna Rykova, a fashion expert.
"On one hand it is not good because their attire is not an everyday one. On the other hand, (this style) attracts foreign men because our women are always looking good - from morning until night," she added.
Oksana, one of the high heel racers, said Russian girls were permanently competing.
"Our girls are dressing better than girls abroad and they are paying more attention to what they wear. Everyday for them is like a beauty contest."
The winners of each race get cash certificates of 100,000 roubles ($4,000) to spend in the city's shopping malls.More photos of the contest, from Glamour magazine

Source : The Accidental Russophile, July 31, 2007

Source: mujerypalabra and Tlaxcala

Original article published on October 4, 2007

About the authors

This article may be reprinted as long as the content remains unaltered, and the source and authors are cited.

URL of this article on Tlaxcala: