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17/12/2017
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Ernesto Guevara Chez Everywhere


AUTHOR:  Martha CHAVES


You run into Ché's face everywhere

this summer


Ché's face repeating

like a photocopy of a broken record

with a fixation of  déja vu

On t-shirts

tank-tops

panties,

coffee mugs

key-chains

can openers

bongs

 even

wallets

Items of every colour

size

and shape

sometimes phosphorescent

and divided by four

Like Andy Wharhol's portrait

of Marylin Monroe

El Ché assaults you everywhere


At exclusive boutiques

 even at Goodwill

You can't escape Ché's face

ticket priced and whored



At a très chic pet store

in Westmount

I saw a woolen sweater

for a dog

a mere $100.00

no more

bearing the bearded mug

of Ernesto Guevara A.K.A. as El Ché

 Comandante Guerrillero Revolucionario Extraordinaire

If he could see

how much

A  poodle's sweater costs

 spinning

in the dirt

he has probably got

to the land of Mao
 
Because maybe only two

out of ten people know

the man behind the face

and his legacy

for humanity

some say

"I wear it because he is handsome"



Had Ché been homely looking

Like Sandino

Or butt ugly

like     Levesque

he would not be bought and sold

by people who don't know him



I asked some young guy

"but, tell me, can you identify

Che?"

He said:

"The lead singer of 'Rage against the machine'

Elvis, when he was thin?"

You run into Che´s face everyway

this summer

 


Source: http://www.montrealserai.com/2006_Volume_19/19_1/Article_4.htm

©Martha Chaves
 
Original article published in 2006

About the author

URL of this article on Tlaxcala: http://www.tlaxcala.es/pp.asp?reference=3854&lg=en


UNCLASSIFIABLE: 07/10/2007

 
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